MS should build in a BD player to a new 360 model (call it the 365 or the ultimate - that doesn't matter). Charge more money - people would be willing to pay it.
If MS does not release an internal BD player for the 360, then what do you think consumers that want a game console and a hi-def movie box will buy? Consumers that have the money to spend on game consoles are the same consumers that want hi-def players.
Do you think they will buy a 360 ($350) AND a stand-alone BD player ($400)? Forget about the fact that the two separate components would cost more than a single PS3.... who wants extra equipment in their already overcrowded equipment shelves?
I own three 360's in my home, and I would like to purchase a BD player. I have been holding off waiting for the prices to come down on the movie titles.
Now when title prices get reasonable and the selection of titles is adequate, I will start to replace the 800+ standard-def titles in my collection with BD.
So I am committed to purchase multiple BD players in the future....
Now which BD player will I buy?
From what I read, all the stand-alone players are currently not software upgradable, which means there will always be limitations to future "profiles," but I've heard the PS3 can handle future profile definitions.
From a standpoint of which BD player would I purchase... purely because of upgradability -- it's a PS3.
If others do what I do, that will mean more PS3 sales and that will put Sony's console numbers way up. Hey Microsoft - you should be expecting this. If you're not, get your collective heads out of the sand.
On the other hand, if MS were to release an Xbox 365 with internal BD player (and larger hard drive), I'd buy three of them and gift my older Xbox 360s to my nephews.
To clarify, MS should release an add-on external BD player for everyone that wants BD and already has a 360, AND they should release a new console version with BD built-in.
Lastly, here's my last reality-check: MS says it was format neutral, and instead said that the future they wanted was in download-able content. But wait a second -- the 360 only has a 20Gb hard drive in it. If my math is correct, that means I'd only be able to download and watch a single hi-def movie at any given time. Not interested! I'd rather have the movie on a disc that I can let friends and co-workers borrow when I am done with it.
-Kilroy
PS. How could HD-DVD have have crushed BD? Hind sight is 20/20, but here's the recipe I told everyone from the beginning:
a) require all movie titles to be dual-format (HD & SD) discs, allowing people that didn't yet have a HD player to purchase movies today and still guarantee compatibility tomorrow.
B) sell the dual-format titles for within $5 of the SD-only titles.
c) inexpensive stand-alone players from the beginning.
d) 360's should have had HD-DVD players internal from the beginning.