you do realize what company were talking about here?? yes it was all a lie.
most of what sony announced last year at E3 was just hot air to take the spotlight away from MS and the 360, if you believe otherwise then your obviously blind as sony hasnt even come CLOSE to meeting the promises they made a year ago.
and yes, while they didnt say it was gameplay during the FF7 commercials, many consumers thought the actual game did look that good as they showed nothing but CGI during the commercial. i remember reading reports of angry consumers because of the false advertising. even my father who knows nothing of gaming thought that was the coolest game because of the commercial but wouldnt believe it when he was seeing the REAL game on my bro's ps1 back in the day.
again as long as the zombies eat up the BS, sony will continue to hand it out as any smart company would. dont get me wrong, im not calling sony smart, but their marketing and hype strategies are the best in the business.