I like xbox360 much more than Xenon or Xbox2, Although I don't know what the next one will be named, xbox720 wouldn't be horrible, but I would like it if they came up with a whole new name. perhaps Xbox-Pi
and 360 was codenamed Xenon because it's the name of the 64-bit IBM chip that's inside. Naming consoles in a numerical order leads to a problem, next gen PS4 will be bland and seems very unoriginal.... Right now I'm happy with whatever it is as long as it's not Xbox3, and I think that whole naming it 360 because it's higher than ps3 is complete bs, I doubt that has an effect on anyone even casual gamers, and if it doe's the percentage is very small, deffinetely not large enough to waste naming it for that purpose. Since XBL and a strong community is the key points of the 360, the name meaning revolving around the player and such makes more sense.