This game looks AWESOME on a Samsung Plasma Screen. I think it's because I've read that the colors are what's better in the Xbox360 version over the PS3. That also may be why the guy with the CRT says it looks better -- CRT has about the most-accurate contrast and color.
But, as some other people suggest, change to 720p. When you get to the 3rd part of the city, Dukes, you'll see what the hype is about!
You can also change your TV settings. Maybe there is a better setting on those home theatre websites for your TV? Also, there are really good calibration DVDs, but in order to use those best, you need to be skilled in calibration... Just find some video website thru google for your optimal TV settings [contrast, brightness, etc].
Honestly, I think it looks way better than both Oblivion AND Mass Effect [which this reminds me of the most].
This post has been edited by SigmaXIX: May 5 2008, 02:53 AM