I thought $199 was going to be the permanent price for the season and the $99 price point was just a pre-black Friday kind of sale. They are probably hoping to make money on the attach products such as cables and more movies. It's the attach products that make these places money. On consoles, they don't really make anything, that's why most consoles are about the same price, but if a store does do something different, they give you free games or something else with it. Future Shop in canada just had a special on the 360 where they gave away the guitar hero 2 bundle with it for free. Now since GH3 is out, their GH2 stock isn't going to sell, and they probably have huge markup on that, so give it away to get people in the store, maybe buy an extra controller at huge markup, another game at markup and the free GH2 is paid for. I get lots of stuff wholesale and accessories is where the markup is. Best wholesaler I found for consoles is like 10 or 15 bucks cheaper than best buy/future shop stores and that's not even including shipping it to me, so I'd loose trying to sell consoles and compete with them, but controllers and stuff, I can get and undercut them and still make a profit.