QUOTE(Aldanga @ May 24 2013, 07:44 PM)
This is going to cause significant overhead for GameFly and Blockbuster, at least initially. I wonder if they'll even rent Xbox One games.
This doesn't sound as draconian as what people were speculating, but I'm still not a huge fan of it.
Gamefly is all I care about. Gamestop can suck it, but here is what I imagine happening...
Gamestop is going to have to suffer with less profit. The 100% on top of slightly questionable buy/sale values is most likely going to be replaced with more like 10-50% on top of a more set price. That's going to be interesting. Their first instinct is going to be to lower value of buys and increase value of sales, that's bad for the customer, but they're going to be kept in check by other outlets most likely.
Gamefly on the other hand... I'm guessing that either the developer makes nothing on a rental, or a much smaller percentage than a re-sale. They won't kill gamefly, but yea, you're probably right that margin will drop on their rentals of xbone games, they may move to tiered account that allows you to rent more expensive games. I imagine gamefly's subscription cost stays the same or slightly increases, I'll disagree with you on the significance on the amount I suppose.
My guess... and something I haven't seen speculated anywhere but that makes the most sense is that games themselves are going to be random serialized. Two things that MS will ensure:
1. There will be no hacking this go around. By randomly assigning each game a unique serial, MS will be able to ban console that attempt to play burnt games that are attempted but not on the legit codes list. You could clone a serial, but on first use it will tie to the account that used it, likely you could not guess a legit code. No amount of clever firmware hacks or optical drive emulation will help this.
2. This unique code system is how the re-sale system will work. Bring it in to Gamestop, they put it in a drive, they communicate to MS that removes that unique disc from a console. Mark my words - THERE WILL BE NO PAPER CODE in order to play your game.