You are right about anything ECW.
Heyman had a basic premise.. and that was ANYONE who works hard.. can make it.
When I'd watch his shows.. every match.. regardless of who was in it.. came off like a main event. Why? Heyman.
He knew that people had to sell for each other. Ego's had to be controlled. They had their place.. especially with some guys gimmicks.. but generally.. everyone helps everyone.
Spike dudley as the Giant Killer was just as entertaining as the main even matchs of the night like the Impact Player, RVD, Sandman, SAbu, Tazz, etc matches.
The WWE take.. Guys like SPIKE.. are SQUASH material only. They don't even get to do a decent job. They just take a beating and go home. Little or no resistance.
ECW Match.. The endings were not predictable.
WWE Endings.. we know the endings as soon as the announce the match.