QUOTE(STICKY_BUD @ Jan 15 2008, 12:45 AM)

i doubt amazon will be selling bluray at such discounts by itself so i expect bestbuy and other retailers to follow... however, if the consumer has made the clear choice(bluray) AND if hd-dvd really is dead, isnt this a poor business choice?
I still think that there are alot of people out there who own HDTV's and really have no idea between blu-ray and HD-DVD and have no idea that almost everyone is jumping off ship of HD-DVD. Since Toshiba will be selling there players and probably movies very cheap to try some last ditch effort i think Sony will have to follow with a little bit of a sale to try to get some of those people who have no idea about the war to buy blu-ray. And then i think once Toshiba has bowed out the prices will go right back up untill some other companies start to make cheaper Blu-ray players.