with the ps3 i dont see how BR will fail... fanaticism aside theres really no better deal for a HD player than buying a PS3 since its a game console/HTPC hybrid and i dont see why any1 would buy a universal player.. yeah some movies are exclusive to certain formats for now but sooner or later when the wars over itll be just one format not much use for that universal player after that, pricewise i highly doubt they will be released the same price as current players

just my opinion thought...