Post by: PS3Scene on February 19, 2008, 07:36:00 PM
Sales of the PlayStation 3 could see a rise of up to 10 per cent in the wake of Toshiba's pull-out from the next generation DVD war as a result of educated consumers who have been waiting for the format war to end.
That's according to Wedbush Morgan analyst Michael Pachter, who also told GamesIndustry.biz that as well as the short term boost, the long term effect will be even more positive.
"Longer term, I think it's a huge boon for Sony, as most retail clerks will be instructed to push Blu-ray along with sales of HD monitors at holiday, so we should see a large increase in PS3 sales year-over-year at holiday," he said.
Ed Barton and Richard Cooper, from Screen Digest, broadly agree: "With the format war over, and the end of the consumer indecision resulting from it, video consumers are likely to purchase the PS3 as the most cost effective, future proof Blu-ray player," they said.
Full Story: gamesindustry.biz