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PlayStation3 Forums => PS3 General Forums => PS3 General Forum => Topic started by: thax on March 22, 2007, 03:40:00 PM

Title: (AUS) PlayStation Launch is a Muted Affair
Post by: thax on March 22, 2007, 03:40:00 PM

Seems like the PS3 is as popular in Australia as the x360 is in Japan.

"Travis Johnson, a veteran advertising executive at Universal McCann, was partly responsible for the Xbox 360's launch marketing campaign. He described Sony's $6 million budget as "sizeable", and said the Xbox 360 only launched with a $1 million marketing spend."

They spent 6 million on advertising the PS3 there, I would imagine that this is part of the reason why the price point is so high. For the launch quantity sold that is about $300 dollars per console just for advertising.

"Mr Ephraim said in an interview last month the higher price was justified because factors such as Australia's currency exchange rate and small population size when compared with the US led to a higher cost of doing business."

Title: (AUS) PlayStation Launch is a Muted Affair
Post by: notguiltystyle on March 22, 2007, 03:57:00 PM

thats funny

Title: (AUS) PlayStation Launch is a Muted Affair
Post by: dokworm on March 22, 2007, 05:55:00 PM

The event was so bad it was just embarrassing to be there.

http://kotaku.com/ga...ndig-246437.php

Title: (AUS) PlayStation Launch is a Muted Affair
Post by: mlmadmax on March 22, 2007, 06:41:00 PM

I new nothing was going to happen let alone riots mugging and murder like some people were saying.

Title: (AUS) PlayStation Launch is a Muted Affair
Post by: dvsone on March 23, 2007, 04:28:00 AM

I went to my local JB today saw a huge palette of PS3s. So I decided to ask one of their workers how the midnight launch went last night. He laughed and said only 10 PS3s left the store.