They probably have a long term plan, in similar fashion to their gaming division. The Ipod has been a favorite for fashion lovers for quite some time.
Personally the Zune 2 80 (which I had to import (IMG:
style_emoticons/default/blink.gif) ) absolutely blows away the Ipod, my friends who have seen it loved the screen quality and was impressed with the overall feel.
Why is Zune not marketed in the UK, this I do not understand.