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Xbox360 Forums => Xbox 360 General Forums => Xbox360's Multimedia Features => Topic started by: Xbox-Scene on July 15, 2008, 10:25:00 PM

Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: Xbox-Scene on July 15, 2008, 10:25:00 PM
Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Posted by XanTium | July 15 23:49 EST | News Category: Xbox360
 
From forbes.com:
Quote

Shane Kim, vice president of strategy and business development for Microsoft's Interactive Entertainment business, tells me that the company has "no interest" in adding Blu-Ray functionality to its console, opting instead to focus on digital distribution.

"I can categorically say that we're not working on a Blu-Ray player for Xbox 360," says Kim. "To my knowledge, we don't have any intent to do that."

Kim, though, says the company is more interested in pursuing digital distribution as a method for building its non-gaming audience.

Full Story: forbes.com



Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: DMAddict on July 16, 2008, 12:13:00 AM
I believe this to be a wise business decision. I just don't think Blu-Ray will be around for long, IMO. Aside from that, why support the competition.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: BulkySam on July 16, 2008, 12:26:00 AM
News is supposed to be stuff we don't know.  These are like the news reports on American obesity.  We get it, we Americans are fat.  We get it, the 360 is not getting a Blu-ray player.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: ausmods on July 16, 2008, 03:31:00 AM
So, people are finally starting to beleive that the 360 is not going to get a blu-ray player? Even after M$ saying months and months ago they had no intention of making one for the 360...

Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: sabbath_dude on July 16, 2008, 06:03:00 AM
The new dash with its ass load of extra advertising space and a Netflix section built in backs up what they say about targeting the non-gaming audience and pursuing digital distribution. A Blu-ray player would directly compete with that.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: bucko on July 16, 2008, 06:08:00 AM
Netflix aint in Europe though, and we don't have TV Shows...and les regular movie updates to USA, I know there is publisher rights but come on stop screwing with us or Blu-Ray will blow MS outa the water in Europe.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: Martinchris23 on July 16, 2008, 06:11:00 AM
So due to the demise of the HD-DVD player, the only way to watch HD content via the 360 will be from either self or commercially encoded WMVs or by downloading from the MarketPlace.

Neither can really compete with Blu-Ray in terms of quality, so why are MS leaving this sector of the market open? Being dependant on download-only HD content (in their eyes) has a lot to be desired, especially when there's still DRM issues when playing content from another 360 and Xbox Live happens to be down!

Not only that, but there's no way to offload the stored movies you've purchased to another medium, meaning that it won't take that long before you'll need to think about purchasing ANOTHER 120GB HDD.

The acquisition of a Blu-Ray player for the 360 would only complement the current configuration and I'm not sure where people get the idea it won't be around for much longer!!!
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: chronno on July 16, 2008, 07:13:00 AM
QUOTE(BulkySam @ Jul 16 2008, 08:02 AM) View Post

News is supposed to be stuff we don't know.  These are like the news reports on American obesity.  We get it, we Americans are fat.  We get it, the 360 is not getting a Blu-ray player.


We get it but apparently no one else douse.

QUOTE(Martinchris23 @ Jul 16 2008, 01:47 PM) View Post

Not only that, but there's no way to offload the stored movies you've purchased to another medium, meaning that it won't take that long before you'll need to think about purchasing ANOTHER 120GB HDD.


Don't worry about that.  The videos expire after 1 or 7 days and delete themselves.  The odds of you running out of space in 7 days are slim. (this is why I don't use the video marketplace.)
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: tutu on July 16, 2008, 07:24:00 AM
QUOTE(Martinchris23 @ Jul 16 2008, 01:47 PM) View Post

The acquisition of a Blu-Ray player for the 360 would only complement the current configuration


I agree. Microsoft are idiots.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: vicious6969 on July 16, 2008, 09:29:00 AM
Hang on, M$ digital distribution is a paltry 720p and compressed to only 4.5gb file size where as Blu-ray is a full 1080p.

And before anyone says there is no difference, I watched I am Legend in 720p from the market place (my first and last experience of using it) the download took 4.5 hours and kept getting interupptions, and I had to clear off loads of room from my wholly inadequate 20gb hard drive.  No matter what I do I can only seem to have 11gb free. Each demo I have is over 1gb as well so there's not even enough room for 2 films at a time.  If you want to watch two films over the weekend it's a pain.

As a test, I got a WMV copy of I am Legend in 1080p and was 8.5gb in size, and I could definitely tell the difference in quality and sound on my Panasonic 1080p television.

So if I'm going to pay to rent a movie I want to get the best possible quality.  Therefore at the moment, this is Blu-Ray.

M$ are a joke and are clueless.

If it wasn't for acheivements, I'd be straight on the PS3 ship.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: HotKnife420 on July 16, 2008, 09:59:00 AM
Frankly, I just don't care for how MS runs the marketplace. I refuse to patronize movies from it, as I can't own them. I really like Sony's idea for the PSN, which will also allow you to port the movies you buy to other devices (like the PSP).

 Still, I'd rather just get the Blu-ray for a 1080p version of whatever film. I'm curious as to how they'll look when the UHD/SHV (Ultra High Definition / Super Hi-Vision) sets surface. Considering the difference in image from a 120 Hz set versus a 60 Hz, I'm sure they'll still look great, but I can't help but think that movies are going to be re-released in 2160p, and again in 4320p. This would be an excellent reason in why HD-DVD would not last as a format and Blu-ray would (both for storage and necessary bandwidth, though I'm not sure what the bandwidth requirements for a 4320p source would be - perhaps "the next thing" will be necessary by then).
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: Tiuk on July 16, 2008, 11:26:00 AM
A few months ago I actually still thought they'd release a Blu-ray player. Now it's pretty clear though, it's not going to happen. Maybe a few years down the line if Blu-ray is massively successful and an add-on would cost like $50, who knows.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: kowrip on July 16, 2008, 11:31:00 AM
QUOTE(vicious6969 @ Jul 16 2008, 04:29 PM) View Post


M$ are a joke and are clueless.

If it wasn't for acheivements, I'd be straight on the PS3 ship.


Achievements ?  Are you serious ?  That seems like a pretty silly reason to stay with the Xbox 360.  I can see doing it because of the game selection or XBL or whatever, but not something as silly as achievements.  Who the heck cares how many gamer points you accumulate ???
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: Martinchris23 on July 16, 2008, 12:29:00 PM
QUOTE(luther349 @ Jul 16 2008, 04:16 PM) View Post

what are you talking abought cannot compeat the sold movies use the same codec as blueray. if there selling you a h264 encoded wmv then guess what it will look the same as a blueray. tv qualty depending of course gold can look like crap on a crap display. h264 even highly compressed will not lose any qualty if any. the entire hd this and hd that and dvds are just to small for moves where all sales pitches to make you buy a ps3/blueray player or hd-dvd player. sad thing it works.


Sorry, but this is just a clueless reply.

Any codec compressed will have some loss of one kind or another - look into compression techniques and you'll see. It's not a magic trick - you can't just compress content and it's the same quality but smaller.

DVDs are too small for 1080p movies at HD quality. There - I've said it too. It's not propaganda, it's just fact. a 2 hour Blu Ray movie encoded at 40Mbit/s will consume 5MB of data per second. That's 5(60 x 60 x 2), or 36GB if you want to add it up. Please show me a DVD which will hold this amount. Conversely, an 8.5GB DVD could hold a 2 hour Blu Ray movie if it was encoded at 1.17Mbit/s. Are you now telling me this will be the same quality? What worries me further is where you're getting these 'facts' from.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: pingrr on July 16, 2008, 12:44:00 PM
This sucks, I want a Blue ray play for my 360.   Get to work Microsoft.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: g8crapachino on July 16, 2008, 02:02:00 PM
QUOTE(kowrip @ Jul 16 2008, 06:07 PM) *

Achievements ?  Are you serious ?  That seems like a pretty silly reason to stay with the Xbox 360.  I can see doing it because of the game selection or XBL or whatever, but not something as silly as achievements.  Who the heck cares how many gamer points you accumulate ???


Some people play a game to win, others play for high scores, others play for acheivements or bragging rights.   Whatever is important to one person is just as legitimate another another.  Who the heck do you think you are to berate another person over whats important for him?    (IMG:style_emoticons/default/mad.gif)  

Ultimately when you turn off the console and walk away does any of it actually matter?  
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: ekruob on July 16, 2008, 03:47:00 PM
QUOTE(luther349 @ Jul 17 2008, 01:16 AM) View Post

...if there selling you a h264 encoded wmv then guess what it will look the same as a blueray...

WMV is an implementation of VC-1, not h.264.

Also, the 360 can only play back surround sound audio with VC-1 video, not with h.264 video (yet).
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: RX3 on July 16, 2008, 04:03:00 PM
Time to get a PS3...seriously. And I hate Sony.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: phrozenfeonix on July 16, 2008, 05:26:00 PM
To the one guy talking about only getting 11gb free on his hdd; I seem to recall something about the 360 hdd holding the backwards compatibility stuff for the xbox games, ie: C, E, X, Y, Z drives. Not sure if this is still valid information or not, but stock xbox hdds were 8gb, and 8gb + your 11gb free space = 19gb, or roughly the actual size of a 20gb hdd.

Just a bit of background info for those who are wondering.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: djtonic on July 16, 2008, 08:20:00 PM
QUOTE(luther349 @ Jul 16 2008, 04:16 PM) View Post

what are you talking abought cannot compeat the sold movies use the same codec as blueray. if there selling you a h264 encoded wmv then guess what it will look the same as a blueray. tv qualty depending of course gold can look like crap on a crap display. h264 even highly compressed will not lose any qualty if any. the entire hd this and hd that and dvds are just to small for moves where all sales pitches to make you buy a ps3/blueray player or hd-dvd player. sad thing it works.

First of all....woah!  I thought maybe it was just a bad translation from another language, then I saw where you are from ohmy.gif

Second, there is a big difference between quality of downloaded vids in marketplace and Bluray, which brings full 1080p with no compression and no download wait!

3rd...are you really saying that bluray and Hddvd don't bring any improvement over standard dvd's?  Really?  Really?  I bought a PS3 because of bluray...MS could have benefited from my dollars with a device of their own.

So, don't buy that quad core processor, its just a marketing sales pitch, it's the same as a single core chip.  Come on!
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: HotKnife420 on July 17, 2008, 01:28:00 AM
With the surprises seen on the MS side of things at E3 thus far this year, I wouldn't put a BD drive in the "fairytale" pile quite yet (though I'm not saying they're currently planning it). At this present moment in time, I'm a big fan of what Blu-ray is capable of. I'm willing to bet that many of the problems we had with DVD technology will not be present in early Blu-ray activity, as Blu-ray was more thoroughly developed and planned. As we've seen with the 2 profile updates, Blu-ray has proved to be updatable without loosing playback due to early hardware adoption (while newer profile features won't play on older profiles, the actual movie itself will play, regardless).

 I believe in 2015 we're predicted to have our content toting "4320p" tags, which means HD movies will potentially grow 8 times (or more) in size (not to mention bandwidth). It's possible that Blu-ray will no longer be a viable format at this point (possibly fluorescent discs, or protein-covered holographic discs,), though I don't know enough information to really qualify that. In the meantime, however, we've got 1080p, and BD more than does the job. I expect that if 2160p content surfaces in the coming years, Blu-ray should still be adequate.

 Let's also not forget how much more the 360 offers over the original Xbox. While I'm sure the 360 will still receive support even in 2015, I'm also sure that Microsoft will have a new console available before then. They will most surely incorporate Blu-ray in that. As of today, they seem focused on digital downloads (most of which expire), but that certainly isn't stopping millions of people from purchasing higher-quality films on Blu-ray, and I'm sure they are aware there's at minimum a reasonable demand for Blu-ray among Xbox 360 owners. Perhaps when MS can effectively build a BD drive that they could sell for ~ $100, they will...perhaps...
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: kowrip on July 17, 2008, 11:47:00 AM
QUOTE(g8crapachino @ Jul 16 2008, 09:02 PM) View Post

Some people play a game to win, others play for high scores, others play for acheivements or bragging rights.   Whatever is important to one person is just as legitimate another another.  Who the heck do you think you are to berate another person over whats important for him?    mad.gif  

Ultimately when you turn off the console and walk away does any of it actually matter?


You're right.  It doesn't matter.  I'm not bashing achievements, but for that to be the ONLY factor preventing somebody from moving to another console seems pretty idiotic to me.  That's exactly what the person was saying in his post.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: RX3 on July 17, 2008, 12:48:00 PM
QUOTE(kowrip @ Jul 17 2008, 10:23 AM) View Post

You're right.  It doesn't matter.  I'm not bashing achievements, but for that to be the ONLY factor preventing somebody from moving to another console seems pretty idiotic to me.  That's exactly what the person was saying in his post.


Seriously. You are the only one sounding like an idiot. To each his own man.
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: scuba156 on July 17, 2008, 02:21:00 PM
QUOTE(HotKnife420 @ Jul 17 2008, 06:04 PM) View Post

With the surprises seen on the MS side of things at E3 thus far this year, I wouldn't put a BD drive in the "fairytale" pile quite yet (though I'm not saying they're currently planning it). At this present moment in time, I'm a big fan of what Blu-ray is capable of. I'm willing to bet that many of the problems we had with DVD technology will not be present in early Blu-ray activity, as Blu-ray was more thoroughly developed and planned. As we've seen with the 2 profile updates, Blu-ray has proved to be updatable without loosing playback due to early hardware adoption (while newer profile features won't play on older profiles, the actual movie itself will play, regardless).

 I believe in 2015 we're predicted to have our content toting "4320p" tags, which means HD movies will potentially grow 8 times (or more) in size (not to mention bandwidth). It's possible that Blu-ray will no longer be a viable format at this point (possibly fluorescent discs, or protein-covered holographic discs,), though I don't know enough information to really qualify that. In the meantime, however, we've got 1080p, and BD more than does the job. I expect that if 2160p content surfaces in the coming years, Blu-ray should still be adequate.

 Let's also not forget how much more the 360 offers over the original Xbox. While I'm sure the 360 will still receive support even in 2015, I'm also sure that Microsoft will have a new console available before then. They will most surely incorporate Blu-ray in that. As of today, they seem focused on digital downloads (most of which expire), but that certainly isn't stopping millions of people from purchasing higher-quality films on Blu-ray, and I'm sure they are aware there's at minimum a reasonable demand for Blu-ray among Xbox 360 owners. Perhaps when MS can effectively build a BD drive that they could sell for ~ $100, they will...perhaps...


2160p wont be around till at least 2015, and thats only if the market gives huge support to current 1080p sets, which many people still dont have. 4320p is a long long way away. have you seen how much a 2160p TV costs? This article is over a year old, but the price tag wouldnt of dropped too much, $50,000 for a 2160p TV is a bit too high for my liking.

also, stop the flaming in the thread
Title: Shane Kim at E3: 'No Interest' in Adding Blu-ray to 360
Post by: vicious6969 on July 18, 2008, 04:40:00 AM
QUOTE(kowrip @ Jul 17 2008, 07:23 PM) View Post

You're right.  It doesn't matter.  I'm not bashing achievements, but for that to be the ONLY factor preventing somebody from moving to another console seems pretty idiotic to me.  That's exactly what the person was saying in his post.



Screw you dude.

I was the one who said that, it does sound like you're bashing acheivements to me.

It's my choice, I happen to like acheivements, dunno why but I just do.  Just because you aren't into them as much as me is no reason to call me an idiot.

It gives me something extra to play for and makes me more likely to get value for money out of games which I otherwise wouldn't spend as much time playing.

Like a bit of an extra incentive to do something in a game or some extra thing to complete, over and above just finishing the game.  I happen to like this feature and whilst they currently don't do anything like that in the PS3, I don't think I'd play it as much.

What's idiotic about that??

You don't like acheivements, I do, FINE, I can handle that, vive le difference!  there's no need to be an @$$hole about it though.