Lost sales from who?
from people that have younger children (in EA's own words by rating this should not be a sale anyway)
So then it is lost sales from people who would not have purchased the game anyway because if they believed the media then they would also not have purchased the game simply because of the M rating (it would be against their moral values, yes even bad language, guns, sex, crime etc etc)
So where are these lost sales? Is it more that they lose more money fighting frivolous lawsuits.. this I can see however this happens to these large companies all the time and you never hear about them again.
I am not meaning to argue I really do agree with everyone here.. I again am just thinking (probably my downfall )