At today's PlayStation Day 2008 event in London, SCEE president David Reeves announced that PlayTV will launch in September at a price of EUR 99 (GBP 80; USD 154).
PlayTV is essentially a little black box that allows PS3 owners to record TV shows on the console's hard disk while watching another TV channel at the same time. Each recorded programme can be exported to the XMB and stored there with other videos.