Agreed, add the device to the config file, if that doesn't work, check your soldering, possible might be a bad solder, doubt it though, most likely just needs to be added to the .conf
ahhh just noticed its a winbond chip, evoX will not flash these because they have to be erased block by block, and evox does not do that, so even when added, still will not work, you HAVE TO USE RAINCOAT and ssh into the box to flash. there are tuts on this, to get you started, use putty, google it and download it, to ssh with windows.