well, till artifex pops in here, i'll just have to state my opinion on this whole thing.
first, its already getting old hearing everyone complain about xodus pr and their egos. dont you have something else to complain about during the holidays? like idiot drivers and the mobs at the stores? i know i do.
anyway, the essay is geared directly at xenium owners because that's who should be able to right the best statement. sorry, i wouldnt want a ford owner to right a press release about a chevy, or even worse, a kia owner to write one for a porsche.
also, why not reward owners? xecuter guys like to do nothing more (it seems) than to come in these forums and bash xenium. i wouldnt want to give away thousands of dollars (yep, add it up) to people that bad mouth me. besides, not to endorse cheating, but how do they know you own one or not?
the 2 best kinds of advertising are blanket advertising (tv, ads, radio, print) and word of mouth. from what i've seen, xodus is the only chip maker attempting blanket advertising outside the realm of "mod sites" and retailers, with the few articles i've seen anyway. blanket advertising is tough considering the "hush hush" market of xbox chipping. the next best thing they can do is word of mouth. my friend wants me to install a chip, guess what, hes getting a xenium because thats what i suggested. about 3 other guys want theirs modded, any guesses what i recommended. user base is strong. its the most guaranteed market a producer has. all the others are harder and riskier.