ok, let's get the facts straight:
The man said it runs at 480p. Which is HD. Which means he's already changed the region setting to NTSC.
And for the record, PAL is way better than NTSC. The only benefit of NTSC in the xbox is that it enables you to use the HD resolutions -which actually have nothing to do with NTSC, but Ms deemed it appropriate to deprive Europeans and Australians of HD capabilites. There is also a HD PAL-equivalent resolution (576p) which is not available on the xbox.