people are buying the ps3 cause it's a cheap bluray player. i talked with someone at work today that was asking me which next-gen console to get. i told him it depends on what he wants to do and he is more interested in bluray than games so the vote goes to the ps3. however, if the 360 had a bluray addon, i would've suggested the 360. anyways, a lot of people are going to buy the ps3 just for bluray capabilities, which we all already know, so why wouldn't microsoft want to release a bluray addon to capture the people that are on the fence? it only makes sense.
unless of course we take into consideration that whole HDi article from the other day. but for immediate gains, bluray addon is the way to go. i'm not ms so i don't know which is more important to them. only they can answer that. and, once again, if we look at information we already have, they announced they won't be making a bluray addon (at least anytime soon) so, it looks like digital distribution and focusing on the live marketplace is more important.