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Author Topic: PlayStation turns profitable but Sony cuts full year sales targets  (Read 40 times)

PS3Scene

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PlayStation turns profitable but Sony cuts full year sales targets
« on: January 31, 2008, 09:57:00 PM »
PlayStation turns profitable but Sony cuts full year sales targets
Posted by XanTium | 31-1-2008 23:21 EST

 
From gamesindustry.biz:
Quote

Profit for the PlayStation business was JPY 12.9 billion (USD 121 million), compared to loss of JPY 54.2 billion (USD 509 million) for the same period in 2006, with improvement attributed to hardware reduction costs and strong sales of the PSP handheld.

Sales for the game division were JPY 581.2 billion (USD 5.46 billion), a 31.2 per cent increase over 2006's JPY 442.8 billion (USD 4.16 billion)

However, the company has lowered its full year sales targets for the PlayStation 3, from 11 million units to 9.5 million, while revealing it sold 4.9 million PS3's during the October to December period.
Software sales for the PlayStation 3 reached 26 million units during the three month period.

Full Story: gamesindustry.biz



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eduardor2k

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PlayStation turns profitable but Sony cuts full year sales targets
« Reply #1 on: February 03, 2008, 07:49:00 AM »
Playstation Bussiness = PSOne + Playstation 2 + PSP + Playstation 3 (it's normal they have some profitability, if they didn't i would be worried)
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Chancer

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PlayStation turns profitable but Sony cuts full year sales targets
« Reply #2 on: February 03, 2008, 08:37:00 AM »
QUOTE(eduardor2k @ Feb 3 2008, 02:49 PM) View Post

Playstation Bussiness = PSOne + Playstation 2 + PSP + Playstation 3 (it's normal they have some profitability, if they didn't i would be worried)

Why would you be worried? Do you have some shares in Sony Entertainment
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eduardor2k

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PlayStation turns profitable but Sony cuts full year sales targets
« Reply #3 on: February 04, 2008, 05:43:00 PM »
I say that, because PSP and PS2 are selling well and even if the PS3 generates a big loss to sony, their numbers should be in the sky!
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HotKnife420

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PlayStation turns profitable but Sony cuts full year sales targets
« Reply #4 on: February 04, 2008, 11:35:00 PM »
QUOTE(eduardor2k @ Feb 5 2008, 01:43 AM) View Post

I say that, because PSP and PS2 are selling well and even if the PS3 generates a big loss to sony, their numbers should be in the sky!


 PS2s are selling to people who will buy PS3s when PS4 comes out. PS3 has a margined loss in it's manufacturing cost, so they expect to lose some money to gain an installed base, which brings publishing royalties.
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