PC developers do find the Xbox 360 easier to code for, because the 360, and if you remember, the original Xbox, are both based on Direct X technology. None of you (except for m_hael) even develop anything for either system. Ubisoft are full of excellent talent, so of course they are not going to say its hard to code for. Smaller/lazier/less talented developers are going to have a harder time with the PS3. I can't see how anyone can even argue that. EA for instance, is going to spit out a game as fast as they can. Which system are they going to program for? One they already know, or one they have to learn? You guessed it. And this shows in all ports they've made to the PS3 from the 360. No optimization in the visuals or gameplay. Madden could've run at 60fps, but it would've taken more time to release it, thus costing EA money. People will still buy it, they'll just come onto game forums and gripe about how it doesn't play as well. The consumers are the ones that allow things like this to be acceptable. SCE have a bunch of amazing looking games coming out because they code strictly for the PS3, where as everyone else is coding a 360 game and porting it over to PS3.