Topic: 5 Million Would By The Ps3 Based On "brand Equity" (Read 114 times)

twistedsymphony · « **on:** May 23, 2006, 08:38:00 AM »

From 1up:

QUOTE

When Sony Computer Entertainment Europe CEO David Reeves admits that "key launch titles" will slip into 2007 he also admits that to Sony, it doesn't really matter what ships at launch.
"We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games," Reeves told Computer and Video Games in an interview.

The full article: http://www.1up.com/d...ory?cId=3150935

I'm not even going to comment on this

KAGE360 · « **Reply #1 on:** May 23, 2006, 09:34:00 AM »

nothing really needs to be said, the comment speaks for itself. the sad thing is that this is true, the only difference this means is that sony knows that they got their blind/loyal fans by the balls.

its one thing to acknowledge that you have a fallowing, but to take advantage and insult them like that is just wrong, or actually its just sony

after this and the ps3 being "too cheap", i wonder what a sony rep. will say next to give another bitch smack to their loyal fans

ikecomp · « **Reply #2 on:** May 23, 2006, 10:27:00 AM »

In the words of someone smarter than me or sony

"Arrogance diminishes wisdom"

CattyKid · « **Reply #3 on:** May 23, 2006, 10:42:00 AM »

Wow. We've all known something like this for a long time.... but to hear a Sony CEO say it just truly confirms it.

The zombies will be out in force, huh?

Deftech · « **Reply #4 on:** May 23, 2006, 01:54:00 PM »

QUOTE(CattyKid @ May 23 2006, 12:49 PM)

Wow. We've all known something like this for a long time.... but to hear a Sony CEO say it just truly confirms it.

The zombies will be out in force, huh?

thats an understatement

Static X · « **Reply #5 on:** May 23, 2006, 02:33:00 PM »

The only thing I know is I will have three, yes... THREE ps3's at launch. Why? Because IF the system is good on release, I will have one for myself. The other two are strictly auction material. With the absurd amounts that people pay for systems on release to wow their friends with "I got it before you", there is no way smart people should pass stuff like this up. I recall people paying up to 300% mark-up for the ps2/xbox/xbox360. People stand to make a lot of money off blind loyalty come November.

Author Topic: 5 Million Would By The Ps3 Based On "brand Equity" (Read 114 times)