There is zero, ZERO, presence of the PS3 in the fan mags, trade mags, mass media or retail stores here.. at all.
If Sony was even planning a lat spring launch, I would presume the entire country would be ablaze (if the first two console launches are any indication) to the extent that you couldn't escape the PR machine.
NO SPRING LAUNCH. That's what I see, and say, and I'm talking about Sony's home turf. All we see is Larry Probst, CEO of EA saying in a recent (Feb. 03) interview that he expects a likely fall release, to which Sony dishes out the "our stance is unchanged" press release.
So why, then, doesn't Famitsu have a 12 inch woody-style PS3 rumbling going on in their pages? They sure as hell aren't planning some "suprise attack" that the whole industry is out of the loop on. Not in this age of IT.
And I'm not even counting in what happened to the last company that tried that tactic (you know, back when you could get away with it without the public knowing, re: pre-internet)... Remember what happened? It kicked off the downfall of a great company.. that now just makes (generally) awesome games.