xboxscene.org forums

Author Topic: Sony Partners with IGA for In-Game Ads  (Read 177 times)

PS3Scene

  • Archived User
  • Hero Member
  • *
  • Posts: 832
Sony Partners with IGA for In-Game Ads
« on: June 04, 2008, 10:14:00 PM »
Sony Partners with IGA for In-Game Ads
Posted by XanTium | 4-6-2008 23:38 EST

 
From next-gen.biz:
Quote

Sony has announced a partnership with in-game advertising firm IGA Worldwide approving the delivery of dynamic ads to PS3 games.

The in-game ad specialist is the first outside agency to receive approval to deliver in-game ads to the platform.

As opposed to static advertisements, dynamic ads allow companies to change their advertisements on a regular basis, opening up new revenue sources. Technology even enables advertisers to place new ads in already completed games and back catalog titles.

Full Story: next-gen.biz



Logged

teknow

  • Archived User
  • Jr. Member
  • *
  • Posts: 52
Sony Partners with IGA for In-Game Ads
« Reply #1 on: June 05, 2008, 08:27:00 AM »
This is unwelcome, at least at first glance.  Will Sony be utilizing my hard drive to store the advertisements for the various games I have installed?  Will it be so dynamic that while I'm playing a game off line it is accessing my internet connections to fill a billboard?  Do the game producers share revenue?

I can't think of many games that can make in game ads feel natural.  Obviously GTA should be able to pull it off.  I suppose if the money gained by ads goes to the PSnetwork to keep it free that is a plus.
Logged