QUOTE(m_hael @ Oct 24 2006, 09:55 AM)
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Sony uses "creative PR",
People in Sonys pocket are forced to get in line... and use "creative PR".
its also known as lying... but hell.. who cares if sony sell a few BR drives based on it.
I tend to care, particularly when Sony's creative PR ushers in their tech as a new standard that gets shoved down my throat if I want to watch my movies, listen to my music, or play my games.
for instance: If I want to watch Ultraviolet in HD, I have to buy a Blu-Ray player whether I like it or not. If Sony's PR pushes the tech to the point where it's the only standard then I wont be able to watch ANY movies in HD unless I buy a Blu-Ray player.
Similarly if I want to play the next Final Fantasy game I'll have to buy a Sony console.
It's one thing if they're honest about their specs and abilities and the market place still picks them as the next standard, it's another thing when the marketplace picks them as the next standard based on false pretenses.