Nice one, and for those of us who don't have floppy drives anymore and want a bootable CD like me,....
Download the image in the 1st post, extract the .IMA file, fire up nero, choose bootable CD, point it to the IMA file and choose floppy emulation and then burn what appears to be an empty CD, but it will be bootable and run the seagate flash proggy straight off

Worked a treat on a retail locked disk, but it knew when there was an ST310014A on there and said "not specified in family" and returned to the A: prompt.
Someone must have the skills to edit the familly table and try it though, surely

Cheers,
PimpleX
The tool actually works for a lot of the different drives, but listing them using the comman switch goes by to quickly. It's been awhile since I used dos but it may be possible to pipe it into a file or something.
Anyways i tried looking for the firmware for the other seagate drive but couldnt find it anywhere, the best site i found for firmware is http://files.hddguru.com/index.php but it wasnt there.