This REALLY isn't that complicated!:
----------------------------------------------------
DVD Adaptor:This will provide power to the dvd drive, using a standard pc power supply molex connector. It also has the eject button, etc.
This is EXACTLY what I want. Why risk my 360 by having it powered up just to get power to my DVD drive to flash it? Plus, I have to move the damn power supply near the computer, AND the video cable with it (which means going behind the TV, etc).
This cheap little adaptor will be nice to have, for CONVEINENCE. It serves no "required" purpose. It's all about conveinence.
This adaptor has nothing to do with SATA!
HDD Adaptor: This adaptor is sweet. You can power the drive, and use SATA or USB to work with the HDD on your PC. What more do you want in an affordable little package?
----------------------------------------------------
These adaptors are going to be VERY affordable, $10-20 or whatever. They are for people who want to make things as easy/convenient as possible. You don't have to use them. Why bash a company who is offering something to help out, that some people might actually want? Hell, if they provide these to people who want them, and make a few $ along the way, good for them!
Furthermore, these devices have been announced and planned for like 2 months now. The only real news update today is the pictures. People are acting like they have never heard about these products until now, and because the firmware hack is public they are acting like little b$tches crying "how does this help me hack the firmware"