Lost sales from who?
from people that have younger children (in EA's own words by rating this should not be a sale anyway)
So then it is lost sales from people who would not have purchased the game anyway because if they believed the media then they would also not have purchased the game simply because of the M rating (it would be against their moral values, yes even bad language, guns, sex, crime etc etc)
So where are these lost sales? Is it more that they lose more money fighting frivolous lawsuits.. this I can see however this happens to these large companies all the time and you never hear about them again.
I am not meaning to argue I really do agree with everyone here.. I again am just thinking (probably my downfall )
What do you not understand? This is about stopping negative publicity before things get out of hand and affects sales, not that it's already affecting sale. Simple things like negative publicity can and does in fact sway alot people from buying products. EA is simply trying to head off any problems before people are mislead.
People are hypocrits, they'll buy a M rated game with alot of violence then complain if there's nudity in it. The problems Rockstar games had with Grand Theft Auto-San Andreas is a shining example of that hypocracy.. That game was actually taken off the shelves of alot of stores for awhile, which therefore means people could not buy it, therefore affecting sales. Rockstar in turn lost millions, and that doesn't even count the lawsuits. (Do a internet search on "rockstar games financial Hot Coffee" if you don't believe)