I dont have much of a problem with in game advertising, so long that its subtle. I dont want any in your face crap, Im trying to play a game after all! In game advertising does add to the realism too, but only if theres a variety of ads. If youre playing and all you see is McDonalds ads everywhere, something doesnt feel right.
On the other hand, do in game ads even work? Its like infomercials. Does anyone jump out of their seat to buy stuff?
I dont know about you, but I dont feel inclined to buy Axe deodorant every time I play burnout, or eat McDonalds whenever I play NFS.
(PS Carls Jr/Hardees > BK > Jack (off) in the Box > * )