The dude from codemasters is talking about fully programmable shaders, which has nothing to do with unified shaders as a dedicated pipe also has fully programmable shaders, it just has separate vertex shader and pixel shader pipes.
But back to the quote from David Kirk, I like how you are dismissing something from the company who
invented programmable shaders
Nvidia is not $ony, they are not a bunch of lying jackasses. Oh and last time I checked, ATI themselevs has even said they don't really know if unified shaders are any better than dedicated...............in some instances they can be in theory, but we all know what theory really means, don't we? *Think PS3 theoretical performance numbers.*

i know that fully programmable shaders is not unified shaders, my point of the quote is that there are developers out there who really like the shader performance of the 360. i know Nvidia arent sony, and i respect the company, however they are competition to ATI which is why i dismiss them. im not saying unified shaders is this grand thing (which is why i have so many questions about it) but i dont think its correct to dismiss something before its proven.
i love Nvidia hardware, however unlike in the past during the Gforce 3 days, they are not the only clear choice now. IMHO, there is very little difference between ATI and Nvidia other then choice of brand name. they are both great technologies that have make great strides in graphics.