Back in the genesis days i remember paying $69 for phantasy star 3. Then there was the N64 days where all its games started out at $59 and over.
So...., this is not a new thing, it has been tried before. I just hope it doesn't last long. It's really too bad that games don't follow dvd movies ideals, that is, charge $20 for a movie, and have people buying a handful of movies each month, and in the process making more money this way then what they did when they charge $80+ a movie, when VHS was in its early days.