QUOTE(Chancer @ Jan 26 2008, 08:04 PM)

Then why have Sony spent hard cash and developed a cheaper smaller laser assy for Blu Ray?
You are assuming something that you can not say for sure at the moment simply because it's Sony.
I would think so they can build players cheaper than the other manufacturers.
Then License the use of this new technology to those other manufacturers.
At the same time keeping the high royalty fees in place.
Which in turn will cause the players made by those other manufactures to remain at high prices relative to the Sony made PS3.
This will continue to drive PS3 sales.
PS3 sales will continue to be base of Bluray statistics, which Sony will use to support the adoption of Bluray and the sucess of its gaming division.
And I still am against Bluray in its current incarnation despite the shrewd moves by Sony.
I prefer Region Free, Inexpensive, Fast Loading, Interactive, and Picture in Picture in my player.
And I am not a fanboy as I don't own either format.
I was going to get a new Plasma and HD-DVD with my 2007 Bonus but then the Warner Bro. News put me back on the side line. I will now have to wait till either HD-DVD is truly dead (no choice), Studios agree to release in HD-DVD, or a Bluray player that is comparable in all aspects is available.