QUOTE(AcidLacedPenguiN @ Nov 1 2007, 12:27 PM)
I know its just kmart, but news like this can easily tip the scales in the format warz. I wasn't conscious of the market during the beta/VHS wars, but didn't VHS win despite the beta's superior specs because it was the first one to get to a "joe blow" affordable price?
VHS succeeded in the UK because the major equipment rental firms at the time RR, DER MultiBroadcast, who were all owned by Thorn only rented out VHS machines. The result was more people rented movies on VHS than Beta, so the selection of movies available were heavily weighted to VHS in the rental shops. It became a natural progression.
The masses in those days rented because the price of VCRs was so dear compared with today's prices. I worked for DER all through the period from introduction to the demise of Beta and saw it happening first hand.
The same factors will not play a role in this format war, as renting is a very small factor in hardware terms now. Price point for sales could well be a deciding factor, but it will not be the only one.