As I stated before, I dont even compare the two as far as quality goes. Unless your a retard. They both look a million times better than DVD. I have a HD addon for my 360. I want movies. If any of you know some place that I can buy all the latest releases on HD hey I would love ya. But every time I say it no one can come up with anything. I will just get my a BR player of some sort and have em both. I had planned on getting the cheap PS3 for BR player, but now that Bill is gonna make one for the 360. I am gonna wait for that. People say going to Best Buys on Tuesday is a bad way to see who is winning the war. But what people dont realize is, is that the average consumer goes to CCity and BBuys for movies. The average person doesnt go to some specialty place online to buy movies. And hell I even have a netflix account in case I could find the hd movies there. They rarely get them. Now they carry basically all movies. Someone spoke of fanboys. Well hell I am not a fan boy of either one. I like both the formats.