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Author Topic: Sony's Main Weapon Disarmed  (Read 173 times)

KAGE360

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Sony's Main Weapon Disarmed
« on: June 02, 2006, 01:05:00 PM »
QUOTE
In an unexpected move, SCEA publicity chief Molly Smith has resigned her post.
Smith, who has managed SCEA's formidable PR machine for a decade, left the company yesterday.

Her move comes just a few weeks after the arrival of Peter Dille, from THQ, as senior vice president of marketing. Staff at the Foster City company were told of her departure late yesterday. An official announcement is yet to be made.

She took over SCEA's publicity operation soon after the launch of PlayStation 1, and has been at the center of the company's growing publicity reach ever since.


http://www.next-gen....hp?op...142 mid=2

Whether you hate sony or not, you have to admit that when it comes to marketing and hype, few can beat them.  well now we will see if this sudden move effects their trend great marketing.

with her being with the company for over 10 years i wonder what happened for her to pick up and leave now......
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I wonder  rolleyes.gif
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incognegro

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Sony's Main Weapon Disarmed
« Reply #1 on: June 02, 2006, 09:28:00 PM »
If I was being forced to market a $600 system to gamers I would quit too (IMG:style_emoticons/default/tongue.gif)

This post has been edited by incognegro: Jun 3 2006, 04:28 AM
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