lucky sod,
over here in the UK price match means ...not very much
for example, CURRYS and COMET, two of the UK's largest retailers,
CURRYS is always more expensive for white goods, and they claim to price match comet, or any other retailer!,
trouble is that they only price match if the goods are in stock in the other retailer, and NO-ONE holds stock of white goods!, so no price match.
also, currys refuses to price match on similar terms, so if another retailer takes three days to deliver for stock, Currys will not offer that price match.
and finally, if they do have to price match (I had great pleasure in buying a half price printer from them, just to annoy the manager there) they offer crappy excuses and really try to get out of it, saying that you can only price match if you have the extra warranties,
suddenly there is no stock....etc...etc